The journey so far...
Sure Property Group is one of COBA’s longest serving clients. Having built our relationship over the past 5 years, we continue to help Sure and their franchisees with everything from print and design work to Web Design & Build, Video, Photography super fast WordPress Hosting and Social Media Content. Here’s an overview of some of the work we’ve done for them so far.
2017 / Web Redesign and Build
After a full company rebrand, Sure Property Group decided a full website rebuild was needed. This rebuild was to address several changes, including:
- Incorporate the new branding and company colour theme.
- Rebuild the property feed for 12 branches averaging 100 properties each.
- Incorporate feeds from Expert Agent and Jupix.
- Rebuild the search functionality similar to Rightmove & Zoopla.
- Rebuild the news/blog platform to allow deep linking between branches, staff and articles.
2017 / Web Redesign and Build
Whilst building the new website for Sure we needed to build a facet filter system linked with the popular Google Maps API to allow users to search by town, city and postcode, along with various other filters to help narrow down the search for their ideal property type.
We wanted to build a platform, which was focused around easy to access content and simple navigation. As content marketing was going to play a big role in the Sure marketing strategy, we wanted to ensure staff could publish branches, and that this content would provide links and contact details of the branch they represent. You can visit Sure Property Group here www.surepropertygroup.com.
2016 / Company Rebrand
Sure underwent a full company re-brand which we helped facilitate. The rebrand was carried out by Hemel Hempstead based agency ‘Iguana’. Iguana was briefed with taking the original Sure brand and incorporating both property sales and lettings as the company was now providing both divisions.
Iguana delivered the new company branding and updated name, Sure Sales & Lettings with the ability for branches to trade under either Sure Sales & Lettings, Sure Lettings or Sure Sales. This approach ensured a smooth transition from the old company name and image to the new without any cause for confusion.
2015 / National Franchise Show
In 2015 we visited the National Franchise Show at the NEC Birmingham to capture an Overview Video of the event along with Sunil and Nimesh’s story and how they’d gone from strength to strength since buying their franchise back in 2013.
If you’re interested in learning more about the Hemel Hempstead branch, you can see more information here on the Sure website.
2014 / Web Build
In 2014 we built Sures first fully functioning website, everything from their Web Design & Build enabled them to link to EA (expert agent) a back office property system. This new website was to give them the ability to showcase all of their branches as well as their entire portfolio of properties.
When we launched the original website, they were known as Sure Let and the site only contained properties to let.
2013 / NEC Franchise Show
COBA were bought in to capture Sure’s time at the National Franchise Show held at the NEC Birmingham in 2013.
We interviewed various Franchisee’s from several branches across the UK who told us a little about why they felt Sure Property Group offered such a great opportunity for those looking to get in to the real estate industry. Watch the Overview Video to see what they had to say.
2013 / Market Research
Sure Property Group required a website dedicated to the franchise opportunity. We built a simple, easy to use website to showcase the various opportunities on offer. We built an iPad friendly sign-up form, which allowed franchisees to use whilst attending the NEC Franchise Show in Birmingham. The sign-up form was linked to their CRM (Customer Relationship Manager) which was then linked to an email marketing campaign which allowed them to send information to their potential leads and those who showed an interested in joining the Sure Property Group. This was a great success and started our ongoing relationship with them.