It’s all About Speed
Today is about speed and convenience, just because something has been a certain way for a long time, doesn’t mean it needs to stay that way.
With social media platforms now a major marketing pillar for both small and large businesses we need to look at how effective a conventional website is for your specific businesses.
Websites will always play a major part in any marketing strategy and I don’t see social media ever replacing the need for a business to require a website. Having said that, for many businesses a website is just a shop front which allows users to find key information they need to know. If you have a good social media strategy in place the real client acquisition is often happening before a user even lands on the website.
Going back to the start of this post we should be focusing on speed and convenience by giving your website users what they need fast.
Strip Down the Bumf
One of the best ways to do this is to strip down all the bumf and create a clean simple message which answers their primary concerns and leaves them wanting to make contact and spend money with your business.
A single page website can contain as much useful information as a multi-page website but with a great design and long scrollable format make it perfect for users on mobile devices. A single page site is faster to navigate than a multi-page website, however, a single page site can still contain a menu which helps make the site feel familiar to users.
It Won’t Work for Every Business
A single page site doesn’t work for every type of business but the vast majority of firms can get their key marketing message across using a single, well-designed landing page.
Website Content Checklist
Some of the key points you should include on either a single page site or a multi-page site are:
- Headline – what you do and how you can make your customers lives better.
- An overview of your products or services. Talk in their language and remember to focus on features and benefits.
- Team – people love to know who’s behind a business. Featuring your staff members or management team on your site can help gain confidence and trust.
- Testimonials – these key to show what other clients have to say about your business. It’s great if you can build reviews on review sites like TrustPilot, Google or Facebook.
- Offers – give people a reason to take action now. Include some offers or incentives to encourage users to pick up the phone or fill in that enquiry form. You can either offer discounts or free downloadable resources depending on your business.
- Call to action – this is one of the most important parts and often overlooked. A clear call to action (which could include an offer as talked about in the previous point) will give users a reason to make contact with you.
To summarise, a single page site isn’t for everyone but if you are looking to increase conversions from your PPC, paid search, social ads or offline ads, a single page site is a fast and relatively low-cost way to increase your inbound traffic conversion rate.