We all know how popular video has become for brand awareness and marketing your business online and through social media. It has become an important tool for every business and the perfect channel to help showcase your product or service.

Although hiring experienced camera operators and video production companies usually ensure a certain quality of production, there’s nothing to say you can’t start creating your own videos in-house with a little time and effort.

If you’re looking to shoot your first company video and upload it to the world wide web, I have created 5 tips on things you should consider before you get started.

Here are my 5 top tips for shooting your first company video:

Camera

Whether your shooting a video for your personal brand or looking to do some staff testimonials in-house, choosing what camera you shoot on will be one of the first things you do. With the quality of smartphones now outperforming most standard video cameras, using your iPhone is a very cost-effective way to shoot your first video without having to outlay on expensive filming kit.

HD (high definition) has now become a standard resolution for most mobile devices on which you can shoot video, which let’s face it is all of them. The resolution for Full HD is 1920 X 1080 ( with an aspect ratio of 16:9), this corresponds to the horizontal and vertical lines at which it is displayed (1920 (H) Wide X 1080 (V) High). Although there are now even higher resolutions in which a lot of video devices can shoot, 4K for example (3,840×2,160) if you’re only planning to share your videos online then HD is more than enough to get you started, besides, even if you upload 4K footage to your website, the chances of viewers watching it in true 4K is unrealistic due to poor internet connections and cheap display monitors. 

If you are filming through a mobile device then make sure you have it in landscape mode before you start, this will avoid large black bars either side of your video and fill the screen correctly when watching through platforms such as YouTube and Vimeo.

Audio

Most people don’t think about sound quality when shooting their first video, the visuals have always taken first place. We all know how frustrating it can be to watch something with poor sound, or you can’t quite hear what is being said as the music is way too loud. Personally, I feel a good video should have equally as good audio, it is the entire experience of watching something you have to keep in mind for your viewers, not just what is being shown.

To help you avoid this problem when shooting your first video, keep in mind the environment and location you are planning to shoot. Is it outside? Will you be near busy roads? Is there maintenance work staring at your office building? The amount of shoots I’ve been on where these things have caused an issue and delayed a schedule is more frequent than not, so make sure it’s something you bare in mind when setting up your shots.

Edit

Video editing generally speaking really isn’t rocket science and can be done very effectively through programs such as Windows Movie Maker, Apples iMovie as well as other Free apps which are available to download online.

Anyone can record video footage, but the art of piecing it together into something enjoyable to watch is a totally different ball game. You could have the most beautifully shot visuals on screen but if the editing is ‘off’ then it can take away from the entire experience. Things to consider when editing your first video are making sure it isn’t too choppy, and by that I mean let shots run their course, don’t try and cram in more clips just because you have them or they look nice.

Any video, whether that’s a client testimonial or a promotional video for your business should be a story whereby you take your viewer on a journey. Any videos or TV adverts you watch, however long or short, always have a beginning, middle and end. When editing your videos, make sure you question each shot you use, is there a reason for this shot in this particular place? Does it add to the narrative? Is it relevant to what is being said? Although these things may seem obvious, there are so many videos which are edited poorly and really just don’t sit right when you watch them, it’s one of those things we can’t always put our finger on but something just doesn’t seem right. Make sure you consider which shots you use and why when placing them on your timeline and ensure it has a seamless flow when you watch it back.

Subject

At the centre of any video is your subject, the thing, place or person you are filming. There are lots of things to consider before hitting the record button, so make sure whatever it is you’re focusing on is looking it’s best. For example, if you’re filming a member of staff saying a few words to camera, are they dressed well? Is their shirt hanging out? Do they look tired? By not offending them of course, or making them want to leave the company, you must remember that this video is an extension of your business, so when people are watching, they will naturally associate what they are seeing with your brand.

If the office is untidy, looking unprofessional, or John’s left his collection of used coffee cups sprawled across his desk again, they will assume this is the level of service they can expect from you. It’s not about seeking perfection, it’s just making sure you consider what is actually being captured and will be seen by your viewers in your final edit.

Narrative

The purpose of any video is to get a message across to your audience, whether that’s selling a product or showcasing the different services your business has to offer. Ensuring you have a clear message from the beginning of your video is paramount to its success.

A few questions you should ask yourself before you start are, what is the purpose of creating this video? Is it to gain exposure? Is it a marketing campaign to your customers? Is it being used for recruitment? Is it to sell your new product? Sometimes people will create videos because its the in thing to do, but poorly executed videos on your website and social media can sometimes do more harm than good if not thought through beforehand.

We’ve all seen the videos posted of Jane at the annual Christmas party doing Karaoke after a few too many drinks, and although sometimes these can be amusing to watch for your friends and colleagues, putting them on your companies Facebook page isn’t necessarily the cleverest thing to do. Having said that, I am one for showing personality and that we are all human, so an element of this is fine, just be conscious of what it is and ask yourself does it add to the story, is it relevant, does it add value to your message, if the answer is yes, then that will usually be a true indication as to whether it should be used.

I hope these tips have given you something to consider when shooting your first company video. If you would like to use a more experienced video company to help shoot your first few videos, then we are able to help you at COBA, see our website for more details:

https://www.cobadigital.com/video-production/ or give us a call to discuss your video project 01452 226 411.

Good luck and let me know if you have any questions by leaving a comment below.

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